Your Startup Journey.
Simplified.

Idea Evaluation

We help you validate your idea with market research, competitor analysis, and TAM/SAM/SOM calculation.

• Problem-solution fit analysis
• Competitor mapping & SWOT
• Market size estimation (TAM, SAM, SOM)
• Customer persona development

Customer Discovery

Conduct 50+ customer interviews to validate demand before writing a single line of code.

• Interview script preparation
• Customer outreach strategy
• Pain point documentation
• Willingness-to-pay assessment

Business Model Canvas

Create a comprehensive business model with revenue streams, cost structure, and key partnerships.

• Revenue model design
• Unit economics calculation
• Key resource identification
• Go-to-market strategy

Choose Your Structure

We help you select the right business structure based on your goals, funding needs, and liability preferences.

Registration Process

We handle the entire paperwork – from DSC to Certificate of Incorporation.

Tax Registrations

• GST Registration: Mandatory for turnover > ₹20L (₹10L for NE states). We file monthly/quarterly returns.
• MSME/Udyam Registration: Benefits in government tenders, lower interest loans, and tax rebates.
• IEC (Import Export Code): Required if you plan to sell products/services globally.
• Professional Tax: State-specific registration for employees.

Intellectual Property

• Trademark Registration: Protect your brand name, logo, and tagline. We handle TM search, Class selection, and filing.
• Copyright Registration: Protect your code, content, and creative work.
• Patent Filing: If you've built novel AI/ML algorithms, we connect you with patent attorneys.
• NDA Templates: Ready-to-use Non-Disclosure Agreements for vendors, employees, and investors.

Ongoing Compliance

• Annual ROC filings (AOC-4, MGT-7)
• Income tax returns & audit
• GST monthly/quarterly returns
• Board meeting minutes & statutory registers
• ESI & PF registration (when you hire)
• FSSAI registration (for food-tech startups)

Co-founder Agreement

The most important document for any startup. We draft a comprehensive agreement covering:

• Equity split & vesting schedule (standard 4-year vesting, 1-year cliff)
• Roles & responsibilities of each founder
• IP assignment – all code/IP belongs to the company
• Decision-making & dispute resolution
• Exit clauses – what happens if a founder leaves
• Non-compete & confidentiality clauses

ESOP Planning

Employee Stock Option Plan to attract and retain top talent without burning cash.

• ESOP pool size recommendation (typically 10-20%)
• Vesting schedule design
• Exercise price & FMV determination
• ESOP policy document drafting
• Tax implications for employees (Budget 2025 updates)

Essential Agreements

• Shareholders Agreement (SHA): Rights, tag-along, drag-along, ROFR
• Employment Contracts: With IP assignment clauses
• Vendor/Service Agreements: For freelancers and agencies
• Terms of Service & Privacy Policy: For your product/website
• Data Processing Agreement: GDPR & India DPDP Act compliance

MVP Development

Build a minimum viable product that validates your core value proposition.

• Technical architecture planning
• Tech stack selection (MERN, Python, etc.)
• UI/UX design with Figma prototypes
• Agile development sprints
• Cloud deployment (AWS/GCP/Azure)
• We provide ₹10L+ in cloud credits

Beta Testing

• Identify 50-100 beta users
• User feedback collection framework
• A/B testing setup
• Analytics integration (Mixpanel, Amplitude)
• Bug tracking & iteration cycles
• NPS score measurement

Launch Strategy

• Product Hunt launch planning
• PR & media outreach (we have journalist contacts)
• Social media launch campaign
• Influencer & community marketing
• App Store Optimization (ASO)
• Content marketing & SEO setup

Pitch Deck Creation

We help craft a compelling 12-slide deck that investors can't ignore.

• Problem slide – quantify the pain
• Solution – your unique approach
• Market size – TAM, SAM, SOM
• Traction – metrics that matter
• Business model – how you make money
• Team – why you're the right founders
• Financial projections – 3-year P&L
• The Ask – how much you're raising

Financial Modeling

• Revenue projections (bottom-up)
• Cost structure & burn rate
• Unit economics: CAC, LTV, payback period
• Break-even analysis
• Valuation models: DCF, comparable, VC method
• Cap table management (we use Carta)
• Sensitivity analysis for different scenarios

Investor Outreach

• Curated investor database (500+ angels & VCs)
• Warm introductions through our network
• Investor email templates that get responses
• Mock investor meetings & pitch practice
• Term sheet negotiation support
• Due diligence preparation
• Post-funding compliance & reporting

Hiring Your Team

• Job description templates for tech roles
• Access to our student talent pool (5,000+ trained AI engineers)
• Recruitment process design
• Offer letter & employment contract templates
• Remote team setup & tools
• Salary benchmarking for Indian startups

Growth Hacking

• SEO & content marketing strategy
• Paid ads: Google, Facebook, LinkedIn
• Referral & affiliate program setup
• Partnership & channel sales
• Enterprise sales playbook (for B2B)
• CRM setup (HubSpot, Salesforce)

Operational Support

• 3 months free co-working space (Bangalore, Mumbai, Delhi NCR)
• Bank account opening (current account with startup benefits)
• Accounting software setup (Zoho Books, QuickBooks)
• Monthly compliance calendar & reminders
• Board meeting templates & minutes
• Investor reporting templates